Your success in business depends on your ability to answer this question: “How are you different from other designers?”
You may hear it often from your prospective clients. If your response sounds something like, “I do kitchen design and bath design and …,” then keep reading.
One of the biggest reasons that clients use price to select a designer is because you haven’t given them any other way to tell the difference between what you do and what your competitors do. They need to know what you uniquely provide that others don’t. Most importantly, they need to know how you can solve their problem better than anyone else.
How do you get the words to describe your unique value? Ask your best clients! They know better than anyone what makes you different, especially if they chose you over other designers. Once you know your unique value, you’ll not only stand out, but your Ideal Client will know that you’re the right designer for them!
Ask your best clients this question: “What were the key reasons you initially chose me as your designer rather than all of the others you met?”, and they’ll give you the exact words to describe what makes you stand out.
To learn more, register for a complimentary 3-part series, “Three Secrets to Closing Higher Paying Clients Who Love Working With You.”
Gail Doby, ASID co-founder and Chief Vision Officer of Design Success University