Sherwin-Williams will be making their presence known at this week’s Dwell on Design! The ASID Industry Partner is one of the show’s Gold Sponsors, and is also a sponsor of the show’s Pinterest Pavilion. Here, we talk with Sherwin-Williams’ Director of Color Marketing, Jackie Jordan.
What is your company’s involvement with ASID?
Sherwin-Williams is a long-time ASID Industry Partner. We are also a Platinum Sponsor of this year’s Celebration – The ASID Design Awards.
What is your company’s tie to interior design and the interior design community?
For more than 147 years, Sherwin-Williams has provided coatings, color, professional color tools and color inspiration to the interior design community. More than 3,500 stores and 1,800 sales representatives make Sherwin-Williams North America’s largest single-source supplier of high-quality paints, stains, masonry coatings and brand-name wall and floor coverings.
Why do you believe ASID is so important to the design community?
We believe color and design have the power to change people’s lives — we see it every day at Sherwin-Williams. We strongly support ASID’s mission to deliver opportunities for inspiration, education and exchanging ideas among design professionals who seek personal and professional growth.
For new designers or first time Dwell on Design attendees, what advice would you give them?
See as much as you can — from the home tours to the presentations — but definitely don’t miss us. We’ll see you in booth 231!
What are you most looking forward to during ASID@Dwell on Design?
We can’t wait to see the Dwell Labs MetLofts projects.
Are you debuting anything new at the show?
We’re excited to be presenting Sherwin-Williams colormix 2014, our color-trend forecast for the coming year. We will also be featuring the latest coating technology innovations in our enhanced Harmony Paint line
Any other thoughts on the importance of interior design that you want to share?
The built environment has a big impact on our lives — mentally, physically, economically. Interior design allows us all to create the community that represents our ideal selves. This is a powerful tool!
Image courtesy Sherwin-Williams.