Customers now have the ability to interact with information about your business in the digital world. They often may encounter your brand and message through social media and make prospective buying decisions before getting to the actual sales process. To capitalize on the way business works today, you need to control and push your message through a variety of platforms, drive traffic to your site and engage in conversions on social media to make the most of your marketing efforts.
Be Consistent in Messaging
It is critical that the content you deliver in marketing efforts highlights your business’ individuality. The information should clearly convey the benefits of using your products or services to the customer. Consistent messaging should engage consumers on multiple levels across a variety of platforms. Aside from consistency, your marketing efforts should call on customers to engage with your brand.
The best way to develop successful marketing messages is to focus on delivering information that is extremely useful and important to your consumers. who will in turn respond and interact with your content.
Choose Keywords Strategically: Content Is King
To effectively market your business, it is essential to examine market research and trend analysis to understand the wants and needs of your customers. This information also will help you formulate a strategic roadmap for your messaging.
Google and other web-based services offer several tools that make collecting information simple. Both Google Keyword Tool and Google Insights can help you determine keyword themes that your customers are searching for within your market. Choosing the right keywords to include in your messaging can make or break a campaign.
Before you begin, brainstorm and identify language relevant to your business. In addition to using Google’s tools, check competitor sites and track data from your own site’s web analytics to find out what content customers are accessing. These data will aid you in planning for future content.
When using keywords, you want to develop your branding and messaging, while retaining the ability to track results and adjust your approach as necessary. The goal is to engage, build the brand, monetize efforts and reposition to repeat. Social media marketing requires continuous motion, which means continuous content. Researching keywords allows you to set the foundation for your content with quality information that relates to your business, but keywords change over time, and you need to stay in tune with the desires and interests of your consumers.
Optimize Your Online Marketing Efforts
Your website is home base when it comes to content strategy, so it is imperative that your web presence makes your messaging direct and clear for your consumers. When posting new content, make sure your keywords are toward the top and in the title of each piece to ensure search engines capture the content and grow your audience.
Once your website content is optimized, continue to build customer engagement by encouraging your clients to review your products and services on sites such as Yelp, Trip Advisor and Google Reviews. Customer reviews aid in developing higher search engine rankings for your site.
You also should work to boost your business’ online exposure through published articles, product reviews and blog posts. A well-written article or press release will generate links back to your site and spike social shares that can increase your site traffic. Follow the trends and invest in effective content with a PR strategy to maximize your media exposure.
Make Blogs Work for You
Blogs provide a great platform for increasing your brand recognition and driving more readers to your site. By generating exciting and entertaining information that you can link to social media platforms, you can boost your site traffic and establish your brand. You also should comment on or partner with other blogs to develop business relationships within your specified field. When doing so, develop a signature that contains a link to your site.
Maximizing your online efforts in terms of how you approach your messaging and brand through social media platforms can lead to higher sales, higher rankings and more readers. Online tools such as blogs, articles, email, tweets and other interactions, combined with traditional marketing methods, can elevate your brand across the web and in the marketplace.
Cindy Woudenberg is the principal and founder of LuCorp Marketing, an Internet marketing agency, and an adjunct business professor at Arizona Christian University.
This article was provide by Multibriefs.