Today’s digital communications enable businesses to connect with customers in more ways than ever. To take full advantage of these tools, you’ve simply got to have an industry blog. A company blog allows you to do many things: It’s your chance to strut your stuff, show off, discuss industry news and have your voice heard. And, because there are no character limits and no restrictions as to what you can talk about, your company blog can be totally in your control.
Blogging also allows your company to establish itself as an expert in the field. At Garden Media Group, we have two areas of expertise: public relations and gardening. To have our voice heard in each niche industry, we have two blogs, which allow us to double our audience and ensure search engine optimization (SEO) for keywords and content. While we don’t recommend having two blogs, it is important to create a niche and stick to it.
But what if your blog is stellar and no one’s reading it? The whole purpose of a company blog is to reach your key audience, and if that’s not happening, your company should make a few changes.
Using Twitter is one easy way to up your page views. Below are three quick tips to tweet your way to more page views on your blog:
Personalize a Tweet for One
Using Hootsuite? Create a master list of Twitter followers and break them down into multiple categories. This helps keep track of who talks about which topics, how you met them as well as a few areas they’re passionate about.
Yes, this method takes time, but it’s worth it. Why? Say you want to blog about SEO tactics. You can consult your master list to find out which followers are SEO experts or which followers have expressed an interest in SEO. Then, you can tweet those followers to let them know they’ve inspired a blog post. Because these followers already are invested in the subject and you’ve paid them personal attention, and they are likely to read your blog and they may even retweet it.
Innovate Your Tweets
Don’t just tweet the title of your blog. It’s been done, and we’re all tired of seeing it.
Instead, focus on tweeting key words, teasers and tantalizing excerpts. Use “#Hashtag” to highlight the most important words in your tweet. Come up with at least five different ways to say the same thing, but make sure your keywords are the same; the more you repeat the same keywords, the more they’ll be engrained in your audience’s mind.
Tweet, Tweet, Tweet
We’ve all by woken up by a noisy bird outside our window. We wake up and take notice of this bird because they never stop tweeting. As public relations professionals, we’ve got to take a cue from these birds. Experts say the half-life of a tweet is a mere three hours; that’s it.
Given this reality, you’ve got to tweet out the same link multiple times a day. Utilize the tips from above and push your content persistently. If you want eyeballs to see your latest blog, then you’ve got to keep tweet, tweet, tweeting it out!
Katie Dubow is creative officer at Garden Media, a public relations firm that specializes in the lawn and garden industry.
This article was provide by Multibriefs.