People often say, “The whole is greater than the sum of its parts.” As an interior designer, I know healthy, productive and memorable spaces are made up of more than a spec sheet or a set of construction documents. And while daylight and way finding can (and should) be measured, sometimes a space just “works” because of the way the elements come together.
This idea has taken on greater meaning for me during the past several months as I have served as your president of the American Society of Interior Designers. As I travel the country and visit with members and represent the Society at industry events, I’ve developed a deeper appreciation for the power of association. Sometimes I’m asked why one should join ASID. It may sound trite, but I mean it when I answer that the profession is made stronger when we work together.
The ASID board and headquarters staff have been working together to refine and implement our strategic plan, which seeks to position the Society as the core of the design network. And, as I envision the year ahead, I look forward to the improvements already in the works to move us in the right direction.
With the implementation of the strategic plan, ASID members will see a renewed focus, in our content and programming, on topics that prepare you for the challenges and opportunities you face each and every day. All of our work will seek to capture, promote and spur on the impact design has on the human experience.
For example, ASID continues to invest significantly in its research programs. Through the ASID Foundation Transform grants, the Society supports evidence-based design in healthcare and workplace design and other areas. We also will conduct targeted market research to help ASID fully understand the needs of our membership and the interior design industry more broadly. Look for the ASID Industry Outlook to launch next month as part of this exciting work.
ASID is putting greater emphasis on the importance of continuing education and what it means for professionals seeking to stay relevant. Through our leadership at industry events, our online learning systems, and the launch of new programs such as Accelerate Studio, ASID is working to provide you with more opportunities to gain the skills and resources you need to improve your practice and your business.
We continue to invest in technology infrastructure to better connect our members with one another, the organization’s offerings and valuable information about the profession. Many of these improvements will occur in systems behind the scenes, but the enhancements are designed to result in a better user experience over time. Other changes, such as streamlined registration and event-based apps will be visible much sooner.
And, as part of an ongoing review of its governance, ASID recently made changes to sections 4.1 and 4.2 of its Code of Ethics and Professional Conduct. These changes have been made in an effort to more clearly articulate the Society’s intent that members comply with existing U.S. law regarding contracts and defamation. Please contact the Government and Public Affairs department, at firstname.lastname@example.org, if you have any questions.
In all of these areas and the many other ways we interact with the industry, ASID is committed to excellent customer service. Despite our best efforts, I know we don’t always get it right the first time, but we are committed to continuous improvement.
I value each and every one of our ASID members, and I hope you will encourage others to join our collective power to positively impact our profession. We have a lot of work ahead, yet we are so much stronger together.
Rachelle Schoessler Lynn, FASID, CID, LEED FELLOW
ASID National President