One of the many side effects of a thriving construction industry is a thriving interior design industry.
Now that the housing industry is on the mend, there seems to be a similarly positive outlook for the interior design sector. According to the Interior Design 2014 Outlook and State of the Industry report released by the American Society of Interior Designers, there is hope for definite and positive growth for residential interior design in the coming months.
But what is more interesting is how the last decade of uncertainties has intricately weaved itself into new trends and created some outstanding styles to savor. Designers are eager to embrace emerging technology and combine it with affordable designs to create state-of-the-art interiors. Their work has slowly shifted from a designer-centric focus to a more people-centric one.
We see new-age interior designers taking up the challenge of creating superior décor for their clients at a reasonable price, something unheard of even five years ago. Does that mean the décor is a compromise between cheap and make do? Not really.
On the contrary, it’s really due to the ingenuity of designers who are coming up with trends like the rustic-chic look. Yes, this force has been driving the interior design industry for some time, but today the rustic-chic trend is more popular than ever.
From a trendy New York studio to a ranch house deep in cowboy country, rustic chic is now the predominant tool for designers who want to offer an elegant and comfortable ambiance to their clients. Things are looking up, and the expansion of brands like Houzz — which has just gone international — shows how fast the industry is developing.
What is also evident with Houzz and other similar sites and apps is that they no longer try to direct users toward a particular trend. Instead, they offer information about the latest designs from around the globe and allow users to identify the popular trends. And right now, rustic chic seems to be ruling.
The popularity is not so hard to understand if you take a deeper look at the style. It easily blends in with all kinds of décor, does not need a high-end look or finish since shabby chic is the target, and can be coupled with all kinds of upholsteries and accessories to make them look instantly rich and inviting. There is no hard-and-fast need for a uniform look, which makes it easy for designers to search for items that will create a more out-of-the-box experience.
Key features that mark the rustic-chic trend include:
- An easy blend of seemingly incongruent items — like antiques with country accessories.
- Mixing contemporary pieces with classic and rustic items to give rooms a more transitional twist.
- Stylish use of rustic elements in interior spaces — like rough wood beams for ceilings.
- Use of natural elements like rock, wood and stone for both exteriors and interiors.
- Use of natural fabrics like cotton and jute for curtains and other upholsteries.
- Use of natural light in a room to help accentuate the natural feel.
- Use of wood, leather, metal and ceramics to make rooms more earthy and warm.
- Use of solid colors in rugs and accessories while blending earth tones with neutrals.
- Use of repurposed materials in furniture and lighting with elements of nature abounding everywhere
Another reason the rustic-chic trend has caught on is that it allows for an easy transformation of older homes into something more modern. Yet it preserves their true heritage and essence, along with the unique architecture of an earlier era.
Treating the wood, walls and ceilings to create an old-world look and matching that with contemporary furniture and bright colors is a popular method employed by modern designers. A lot of emphasis is placed on the play of light and glass, which brings style and space into the rooms and creates an inexplicably strong shabby-chic look.
The most recent development for the rustic-chic trend is to veer toward a more Scandinavian slant for the décor. There is an enduring quality in the Nordic styles that is enhanced by their clean, bright lines, which combines with their inherent and functional minimalism.
Blending these with the rustic décor means more emphasis on eco-friendly, natural and/or repurposed materials. For designers who like to think outside the box, rustic chic has been a handy tool to deliver excellence in an affordable package.
Archita Datta Majumdar has been writing for various industries for more than 14 years. She has contributed articles to the Economic Times, the leading financial daily of India, and she loves research, business analysis and knowledge management.
This article was provide by Multibriefs.