With the backdrop of an ever-changing societal and cultural landscape, the four color palettes that make up the colormix 2017: The Sherwin-Williams Color Forecast — Noir, Holistic, Intrepid and Unbounded — share a vision of renewed spirituality, body-and-soul nourishment and a determination to define a sense of self.
Together, the palettes project a sense of restlessness that will translate to color trends for all types of spaces in the coming year, from hotels to homes.
“The forecast this year is an exploration of the trends and influences that are emerging to drive design toward a state of restless energy,” said Sue Wadden, director of color marketing for Sherwin-Williams. “Each of our four palettes tells a distinct color story, offering opportunities for designers and clients alike to explore color in new and exciting ways.”
Night is among our most precious commodities. As consumers are seeking refuge from urban streetlights and screens, mindful melancholy is fueling a new romanticism marked by medieval patterns, revived customs and bittersweet beauty. The Dutch painting masters knew the secret — dark hues set a dramatic stage for sensuous luster.
Driven by baroque and romanticism trends, a renewed interest in faith and spirit and celebration of the night, the Noir palette is rich with colors that evoke vine-ripe fruits, Nordic blues, moody neutrals and golden yellow. Colors from this palette create a stark style appropriate for residential or commercial designs.
The Holistic palette is softly balanced for restive spaces; a grown-up version of pastels. Soothing, warm tones pair with airy cool colors for a harmonious and nature-inspired palette.
Sustainable design and transparency are the new industry standards. Doing good is the new looking good, and it’s taking the form of healing retreats and eco-travel. The colors of the Holistic palette include arctic neutrals, blush rose, wild browns and forest-floor green. They are especially impactful in restive spaces such as bedrooms or bathrooms and spas.
This palette is versatile, allowing for modern, bright light or a 1970s vibe of smoked glass, bright brass and geometric patterns. Blending tech innovation with bold design and color can create a contemporary aesthetic that fits naturally in hospitality settings.
The virtual and the real are blurring in the form of a seamless commerce. Impatient for social and political change, individuals are continually reinventing themselves. Youth culture and global collaboration are leading to a feisty energy, which influences this retro palette’s fiery orange, vibrant kimono colors and the simplicity of black, white and gray.
Audacious colors in combination with a confluence of foreign patterns and exotic textures can create a look that is striking and new.
Global immigration is redefining national identities. Brands are becoming more purpose-driven, and communities more connected. Design is adapting to more diverse populations. Homeowners and customers are more likely to invest in the best they can afford – crafted and customized – and then keep it forever. Global consciousness is captured in this palette’s earthy mustards and browns as well as ocean blues and corals. This palette pairs perfectly with the up-and-coming trend to use exotic textiles and colors in spaces such as a kitchen or bath.
Discover more about colormix 2017 and other color selection resources from Sherwin-Williams at www.swcolormix.com. Attend a colormix event to earn CEU credit — find an event near you at www.swcolormixrsvp.com.