There are three major challenges that every interior designer faces when running their business: promoting themselves and finding clients; sourcing great, unique products that make a statement in their clients’ homes; and generating consistent revenue to supplement their regular offline business.
Promote Yourself Online
Going digital is important for interior designers. Having an online presence means you’re accessible to potential clients at any time. A personal website, complete with blog, is a great way to tear down the barriers of business hours and geographic location, and gives you the greatest brand reach possible.
Not only will your website function as your first impression to potential clients, but it’s a great place to build a strong following. Running a curated content blog helps your potential clients get to know you and establishes you as an expert in your field – adding credibility to your brand.
Inspiration boards are a sure-fire way to pique the interest of your audience. Pinterest has become the go-to source for inspirational images; however, you will be stuck spending your own hours sourcing products and compiling mood-boards.
With an integrated Product Catalogue and two types of inspiration boards – shop boards and client project boards – Kabuni is the one-stop to showcase your talent. Every board created is shareable on social media, so your followers can shop from your favorite products.
Online shopping is a great way to source products, but search engines return thousands of results for each query, leaving you to sift through seemingly endless products and websites. Couple that with the importance of finding unique products for your client’s home, and finding the perfect piece for your client can quickly become like looking for a needle in a haystack.
Pinterest and Houzz help with this issue, as do “Designer Picks” for major retailers and bloggers, but they do not always work when it comes to finding distinctive, hand-made products that can set your design apart, nor do they always have straight-forward shipping policies.
Kabuni’s shopable, shareable boards provide a home for your inspiration and favorite products in a single place. There’s no worry that your clients won’t be able to take home that one piece of your design they fell in love with.
Generate a Consistent Paycheck
As an interior designer with your personal website up and running and your social media accounts singing your praises, there can still be a distance to go before you become reliably profitable.
Unfortunately, even with the onslaught of design e-commerce sites, there has yet to be a solution provided for the interior design community that allows designers to earn an income from their online creations – until now.
Kabuni’s integrated platform not only allows clients to purchase directly from your boards, it also provides you with a profit share for the purchase of those items.
Let Us Help You
Kabuni was launched to help interior designers grow their business easily, source unique hand-crafted pieces from passionate makers, and connect with inspiration-starved clients. You can create inspiration boards to catalogue your inspiration and projects, and stock them with products that will earn you a commission for every sale.
Soon, Kabuni will launch a set of online tools for interior designers to promote their businesses, including personal websites for their Kabuni accounts and more.
Pre-register today to get your own website, and get started on creating your own Kabuni account.
Kabuni, Better Homes for Everyone.
Kabuni connects designers, makers, and homeowners. It is the online marketplace for curated, shopable home inspiration boards. Find out more at www.kabuni.com