By Shashi Caan, Allied ASID Curiosity, imagination and a quest for discovery/improvement are intrinsic components of human nature. Design, connecting both the creative and rational sides of the human brain, embodies all of these while appealing to our need for self -expression and the search for beauty. Does design matter?… Read More →
By Gail Doby, ASID The design of your space matters for more than its visual triggers and function. What do I mean by that? Have you ever walked into a restaurant or retail space and felt “cold?” Perhaps the décor was stark and minimalist, while your personal preference is to… Read More →
By Annie Elliott, Associate ASID “We just need more space!” How many times have you heard that? Or said it? What exactly do we mean when we say we need more space? We might need more storage. Or we want to accommodate another function: a workspace, a bedroom for a child,… Read More →
By Kay Sargent, ASID, IIDA, CID, LEED AP ID+C A new focus is on the rise, the fact that we are human. Although designing sustainable environments, driving down cost and integrating rapidly emerging technologies have been our focus in recent years, ultimately we are still designing for people. And how… Read More →
By Sharlyn Thacker, CID, ASID, LEED AP BD+C Beautiful design resides in the details. In the midst of spring, the world abounds with opportunities to observe the details of nature’s creations: the elliptical perfection of teal robin’s eggs, the abundance of seeds on a single grass stem, the symmetry of a… Read More →
By Annette Phillips, ASID Have you ever wondered why in some public restrooms you need to climb over other people to get paper towels, put your bags on a wet surface and squeeze out the door to leave while others are so simple you don’t even think about the process?… Read More →
By Natalie Mendez, ASID As a fellow interior designer, I encourage every interior designer around the world to participate in World Interiors Day on May 25th . It is a day where we all unite to celebrate our profession, no matter what nationality, specialty, or professional organization we belong to…. Read More →
Even for designers who are lucky enough to have carte blanche and an unlimited budget on their projects, one challenge remains constant for all: building a common language and vision with the client. A positive designer/client relationship sets the tone for the duration of the project, so mastering the art… Read More →
In today’s economy, it’s tempting to lower your fees to win business. But doing so will bring you more trouble and heartache than it’s worth. Read on to learn three reasons why you don’t want to be the lowest price, and what you can do instead to win clients you… Read More →