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To Every Thing There is a Season

12 September 2013 by in Blog ASID Charrette President's Letter - No Comments
ASID President Barbara Marini, FASID, IDEC

ASID President Barbara Marini, FASID, IDEC

After a wonderful summer of relaxing days, recreation, delightful getaways, and picnics with friends, the winds have shifted and there is a sense of change in the air. The conversations turn quickly to football (fantasy or real), apple cider and trees bursting with color, closing cottages and storing summer toys. Perhaps for you or someone in your household, it’s back to school. For me, it’s hanging onto just one more time on the lake, while planting fall mums and pansies at the same time and briefly thinking about putting away the outdoor furniture.

Fall brings with it a sense of change and for ASID it’s no different. It’s a time when we look back at our accomplishments over the last year and consider the opportunities ahead. ASID has made some incredible progress over the last year, the first year of our strategic plan. I am particularly proud to have been part of several of these initiatives, including:

  • Our increased visibility across the broad profession of design and engagement with industry leaders and organizations from residential to commercial and the building industry as well. ASID has had strong representation in high-level conversations that impact our profession.
  • We reached out to media stakeholders to deliver consistent messaging, and contributed monthly to Interiors & Sources, and in the quarterly publications Fabulous Floors and Design Trade. We connected with Dwell, Contract magazine, Metropolis, the Design Bureau and are regularly cited in various media outlets including social media.
  • We hosted a significant roundtable that included chapter presidents, the Design Center of the Americas, and Decorative Furnishings Association (DFA). Our connections in the commercial sector have developed significantly as a result of open conversations with diverse stakeholder groups and we have a visible presence at major conferences, industry events, and forums.
  • Most importantly, we returned to a full-scale Chapter Leadership Conference, allowing us to provide in-depth and comprehensive training that will benefit our chapters in the coming year. Our commitment to leadership training is critical not only from the view of the Society, but from a broad social responsibility to lead as design professionals. The launch of the Leadership Academy as part of CLC, was a major initiative that we know will be effective and we are excited to continue to develop this program. If you haven’t taken the quiz to help you personalize your leadership path, take it now!
  • FLOR ad (Pres Msg 9-2013)Celebration – The ASID Design Awards in Los Angeles, with over 400 attendees at the historic Biltmore Hotel, was an exciting opportunity to recognize the contributions of those who have made a difference to the interior design profession
  • We were energized this year to have been part of a larger conversation of collaboration with our colleagues at IIDA. A board-to-board meeting resulted in the building of new relationships, discussion of future views, and a desire to work more closely together going forward. Our organizations together represent a broad spectrum of the profession, and we fully anticipate future conversations that focus on the industry at large.  These are exciting times to be sure!

Our dynamic strategic plan drives our actions and decisions and includes the imperatives of “collaboration, globalization, technology and assessment.” We have proven to be a more nimble organization as we focus on the deliverables needed for our members and the interior design profession. A major part of that relevancy involves building the research base for the profession and investing in that initiative. In addition, we have expanded our advocacy as we position ourselves with a voice in the decision-making organizations that have an impact on the designed and built environment. Committing to students and emerging professionals and helping members understand the dynamics of a world economy are ongoing initiatives that are exciting and full of opportunities for us as an organization.

It has been an amazing year for ASID, and I have been so honored to serve as your president. We have made exciting progress over the last year and all of our leaders deserve recognition, including the chapter boards, chapter presidents, national board members, council and task force members, and the ASID Foundation. These dedicated individuals are all committed to serve to advance our mission and position us leaders of the profession. Our amazing ASID staff members, including Randy Fiser, CEO/EVP, Thom Banks, Hon. FASID, COO, and Rick Peluso,Hon. FASID, CFO, are instrumental in executing the vision of the board and we could not do it without them.

I want to thank all of you for the wonderful support over the last year. Serving ASID as the national president is a privilege that I have embarked upon with passion, focus and commitment to all of you. On October 1, Rachelle Schoessler Lynn, FASID, will move into the president’s position and I know she will continue to lead ASID in its strategic direction.

With the fall season upon us, we embrace the winds of change and enjoy each step along the way as we look forward to the coming year. And this fall, when you take a bite of your favorite Granny Smith or Macintosh apple, think of ASID as the “core of the design network,” then savor it!

Sincerely,

Barbara Marini, FASID, IDEC
ASID National President

 

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