According to U.S. Census data, more than 30 million small businesses contribute roughly half of the country’s nonfarm GDP. For many of these small enterprises, the new millennium has ushered in a new challenge regarding how to market themselves. Traditional local outlets have dwindled while digital has consumed the world,… Read More →

Design itself is a communication skill. We communicate our understanding of the client’s needs using drawings and specifications, which contractors and fabricators then turn into the space our clients requested we design. So we’re using design to communicate. These are the skills that we learn in design school. Communication is… Read More →

Your project began a while ago. Remember? You asked your client a lot of questions, probably using some version of a questionnaire that was distributed to the many stakeholders involved in your project. There were interviews and meetings. They told you how they’d be using the designed space, who would… Read More →

When it comes to selling, many interior designers have discovered the hard way that avoiding the wrong steps can be as important as taking the right ones. Those design professionals whose sales results and profits aren’t what they could be, or should be, are usually guilty of some — or… Read More →

Designers are always looking for ways to enhance the value of their services in the eyes of consumers and provide additional incentive to hire them. A recent consumer study suggests designers may be overlooking a potential selling point: saving a relationship. According to Houzz’s “Remodeling and Relationships” survey, couples frequently… Read More →